If the expressions on the stars sashaying down the red carpet look just a little more frozen than usual it could be because they're wearing Freeze 24- 7 According to a press release I received from that cosmetic company's PR people the faces of Debra Messing, Halle Berry and Renee Zellweger, among others will be sporting their products.
I haven't used Freeze 24-7 except for a quick pump and application of their Anti-Aging Eye Serum at Sephora pre-eye lift. I recall my under-eye area feeling and looking a bit tighter but not tight enough to justify The $115.00 price tag . They have a full line of products that address tightening and wrinkling. Like many anti aging products their results are most likely to be effective on the under 40 group who have a minimum of lax skin.
I"m certain that the stars we'll be scrutinizing regardless of age will be wearing the products on top of their Botoxed or Restylane filled faces. So don't be taken in. It's just another case of cosmetic industry smoke and mirrors