It seems as if the Olay brand been around forever. I recall that for years it was represented by one product, Oil of Olay. It graced the shelves of drug store and mass marketers and was used mostly by the no nonsense beauty consumer. Those who knew they needed something to smooth on their faces but weren't too fussy, just so long as the price was right. I tried it once when I was on a fugal kick but didn't like it or its scent.
A decade or so ago they raised their profile by expanding their product line along with their advertising. Now the shelves overflow with confusing choices. There's Olay Total Effects, Olay Definity and Regenerest. Each line promises something slightly different than the others. I found the ad copy tiring to read and also had difficulty deciding whether my main problem was lack of definition, skin clarity or maybe my dysfunctional moisture barrier. Then there was the decision concerning the delivery system. Would I best be helped by a cream or a serum?
Since when did skincare get so complicated? Olay's stock really rose when Good Housekeeping declared that their Regenerist Micro Sculpting Cream provided results comparable to a $3oo product. I would have invested in a jar but I was unable to find one amid all their other offerings. This is a time when a sales consultant would be helpful.
However OLAY at that point got carried away and not too long ago came out with New Olay Professional Pro X It touts a new anti-aging breakthrough that sounds familiar and guarantees younger looking skin in 28 days. The ad show a prescription like symbol and the product is said to have been developed by a team of dermatologists. Their names are listed in a full page ad in the New York Times. I guess we are to assume this latest product is similar to botox or collegen however there is a very small disclaimer saying that results are not the same as a surgical procedure.What it is, is costly at $69.00 for a starter kit of three of the line's six products.
Olay is now edging up in price toward the department store brands minus the service and advice and I can't imagine what their rationale is. I've not tried it but would be very interested to hear from anyone who has.